Market Leader In The Sports Clothing Industry Marketing Essay

Market Leader In The Sports Clothing Industry Marketing Essay Nike is widely recognized as the market leader in the sports clothing industry with good quality of its market share, profitability and universal reach .It was created by Phil Knight and his coach at Oregon University Bill Bowerman. Nikes goal then was to distribute low- cost, high-quality Japanese athletic shoes to American consumers .Nike maintains established and non-established distribution channels in more than 100 countries. Nikes targeting its main market regions: United States, Europe, Asia Pacific. Nikes utilize over 20,000 retailers As a result, for the fiscal year end 2011, Nikes 20,700 employees generated almost $18.8 billion in revenue. Products Nikes prime product focus is the athletic footwear designed for particular-sport and leisure uses . Nikes also sell athletic clothing carrying the similar trademarks and brand names as many of Nikes footwear lines. Nikes most accepted product categories include the following: Running , Basketball , Cross-Training , Outdoor Activities , Tennis , Golf , Soccer , Baseball , Football , Bicycling , Volleyball , Wrestling , Cheerleading , Aquatic Activities , Auto Racing , Other athletic and leisure uses. Mission Statement Nikes mission is to be improved than all others in the athletic industry. In order to retain position by providing excellence footwear, attire and equipment to traditions and individual consumers of all ages and lifestyles . To manufacture Nikes products straightforward available worldwide through the develop of retail outlets, mail order and Nikes company website. Values Statement Nike always focuses its promise to all stakeholders by continuing to make steps towards being a company that sets the patterns in social responsibility. Nike is constantly making efforts to make sure that all employees and members of its surrounding communities are satisfied in a behavior that is in line with Nikes mission. Nike has through many alliances with human rights associations in an effort to guarantee lab Nikes rights for employees of the manufacturing overseas. They are devoted to treating Nikes employees with the greatest respect, which is revealed in Nikes recompense and human Resources Nikes the policies. Nicks also loyal to making sound decisions in regards to Nikes environment, and the scrap against pollution. Long-term Corporate Objectives The following are Nike Inc.s 5-Year long-term corporate objectives: Continue Nikes progress in stockholders return on equity to achieve a 20.0% return in 2010. This would be an raise of almost 6.5% from 2011. Increase earnings per share to $2.70 per diluted share of 2008 in an overall effort to encourage the long-term resilience of Nikes stocks value. This would surpass Nikes 2007 record high. Market Characteristics :- The athletic footwear industry is a demanding and immersed market. Severe competition, fashion trends, and price conscious consumers have considered growth in this industry. Manufacturers are struggling listless sales with primary new styles, along with offering more styles at lower price aims. Organizations are looking for new ways to increase sales by capitalizing on direct Internet sales to customers. Therefore, companies with strong brands will progressively turn to international markets for development. Customer and Customer Knowledge In 1972, Nike proposed at positioning its product to the niche market of serious competitive athletes. As a result targeting and segmenting their markets for people aged in their 20s, which led Nike to focus on developing high recitation running shoes. They cooperative the customers request and understanding with the existing technology and transform that into a knowledge based core competency. All together the Nike swoosh logo expanded attractiveness amongst athletes and Tele-adverts and so was fashion, which resulted in people impersonated their heroes and bought Nike more as a fashion statement. This helps Nike learn a lot about the perform Nikes s of the younger generation and realized that. As a result connecting them Nike today is the world leader in athletic footwear. COMPETITOR : Reebok, in the conditions of their products, is not completely different from Nike. Reebok is concerned with the design and marketing of both athletic and non-athletic footwear and clothing, as well as other various fitness projects. Reeboks market share is an isolated third in the footwear industry at 11.2% (compared to 30.4% and 15.5% for Nike and Adidas respectively). Reeboks financial position has been steadily slipping for a number of years. This is obvious in their declining stock price, which has reduced by over 80 percent in the last Nikes years. THE STRATEGIC PLAN Grand Strategy : Nike Inc. Can develop the complete structured approach to select a grand strategy in carrying out beyond the corporate objectives. Nike has such a strong history of effective marketing in explanation global regions. Market development strategy for consideration due to Nikes capability to geographically raise Nikes product offerings. The strategies are very directly linked. To decide which would succeed in Nikes prevailing strategic position, Nikes evaluation criteria were biased according to the companys strategy: distinctive competency, culture, timing, and demographics. With a total weighted score of 4.40 product development exceed second placing, concentration, and third place, market development. Marketing and Advertising Nike marketing and advertising campaigns are a big and its Nikes one of the competitive advantage. Nike is well-known best of its strategy of using celebrity athletes supports. They simply want the best of the athletes in the world to be related to them. The procedure used by the associates at Nike would be dominant on potential signers. Not only do they intimidate the star but also create an overpowering response. This helps them to strengthen their bargaining power and attract its sign to aspire to being in such great company . Design Development/Innovation -According to Mark Parker (2010) In his CSR report confirmed that when they recognized their 2 core competencies design and innovation, it was through in order to bear about social and environmental change. According to Phil Knight ( 2010 ) believes that there are 7 brand succession in order to stay ahead, consequently enormous expenditure on continuous strategic knowledge development and innovation. Since Nike had already taken place gaining attractiveness amongst the young people along with being there for athletes, they attained 2 key strategic decisions, One was expanded their existing range of products for athletes and move into different sporting groups. Secondly they improved their overall apparel range for both competition and informal wear as well. Design and development turn into their core competencies. They recognized they had a considerable market in terms of fashion as well. Innovation is in the strength of Nike, Incs business strategy tod ay. Supply Chain Management According to Stonehouse Minocha (2008) Nike as a brand fast comprehend through its value chain process that its force put down in design and Development, marketing and structure customer relationships. They identified manufacturing is something they didnt attempt on, so once they developed a new product in Portland, they manufacturing to China, Taiwan and Brazil while imposing insensitive excellence standards, Nike over the years has guaranteed its partners over the years with its brand name and its services. Not only do they contribute to their customer knowledge with them but also share a munificent premium price. They concentrated their retail stores from 32 to 5 in Europe with its head office in the Netherlands and warehousing in Belgium in order to make the in general supply more successful based on demand. According to Lewin (1952) stated that change is an important part of any strategic evaluation and implementation. He developed a 3 stage model in order to describe the process which included à ¢Ã¢â€š ¬Ã‚ ¢ Unfreezing of current attitudes: which recognizes the change à ¢Ã¢â€š ¬Ã‚ ¢ Moving to a new level: effect the change à ¢Ã¢â€š ¬Ã‚ ¢ Refreshing attitudes at the new level: change is supported by behavioral changes When investigating the process of strategic change, we usually come across the nature of the change and the amount of the change. According to the Scholes Whittington (2008) In the case of Nike, the development of strategic change is incrementally transformational and the type of strategic change is Evolutionary, Nike states that moreover they can move fast now in order to classify themselves for the future of a sustainable economy or soaking expression at risk of being forced to change. Since Nike has been on the objectionable realizing the impacts of environmental change, further rising cost of peaking oil prices, rising population. Early in 1990 the firm taking place to centered on environmental issues with a small group of employees in the Nike environmental develop them. They primarily started with recycling programs but placement 1998, recognized their own sustainability policy. Their development from a standard compliance move towards to an across the board corporate sustaina bility strategy including sustainable design concepts which led them to strong financial, brand and environmental benefits. According to IEHN (2010) Not only they direct to adjust the environmental challenges as a competitive advantage but also envisioned a sustainable business strategy. Their timing couldnt have been improved as they were criticized in the 1990s for being an environmentally careless and sloppy company for operating sweatshops in Asia using underage workers . Nikes also been charged of using chemicals in less industrialized countries in consequence polluting their waters. Nike rapidly responded to this by working with outside agencies like sustainability partners, focusing on product designs since innovation is their prime strength. They also guarantee their global suppliers adopted exacting environmental standards in manufacturing processes, by keeping costs low and improving product quality. They set up computer structure for their Asian suppliers in order to calculate investment costs for environmental projects. They optimistic away from adverse toxic substances to an encouraging list of substances. Their involvement with the Natural Step led to 65 new pilot projects which resulted on sustainable product design. They effectively produced a total savings of $4.5million by mid 2000, which ultimately benefited approximately 180,000 workers in more than 37 factories in Asia. They in fact resolute PVC from the footwear and looked major criticism from the Vinyl industry but then again they managed to reduce the PVC content to 2% in 2004 from 33% in 1999. This made them more dependent on unprocessed cotton and they ended up join forces with roughly 50 companies to form an organic exchange, with the goal of raising the global organic share of cotton from 0.05%-10%. Facilitating change The vision of Phil Knight the CEO himself, to make Nike a scalable and sustainable business model in order to succeed as leaders of the clothing industry . The observation of the BOD, executive leadership team to identify the potential implications of their business to come forward as a survivor with a competitive structure. Make sure that the sustainable business and innovation team underline on key business priority, which consist of, sustainable -products, manufacturing and marketplaces. A team of 130 committed employees working directly with sustainability specialists from other departments such as retail, logistics and IT. Nikes also diverse employee base of 30,000 people, irrespective of their cultural backgrounds, successful on creativity, innovation and development of strategic knowledge. Having a aptitude strategy focusing on coaching, mentoring and online learning.à ¢Ã¢â€š ¬Ã‚ ¢ Heavy investment made by HR depth in areas of sustainable talent exercises and infrastructure.. Increased overall efficiencies and reduced waste and costs. Managing adverse publicity for the brand, with a quick response from the senior management. Leaders including Nikes age employees to think creatively-both strong and informal work ethic. Blockages According to Scholes (2008)Now looking at the way Nike functions and the way it changed strategically one recognize the strength at Nike being its work force. The culture which subsists at Nike shows that the company succeeds in innovation of new products in a sustainable way Nike in order to continue being the leading athletic brand in the world. Nike its not all about doing business businesses with others, but its all about recognizing prospect sustainability through productivity. They expand their bench strength while their HR Dept focuses on resourcefully. Culture: According to Scholes (2008) Phil Knight is an ex athlete of long distance organization and this culture can have its manage on the strategy itself, since organizations can be disposed by their culture which is made up of the people leading it. Managers expressed by this change are most positively likely to understanding with it with what they recognize . Now this in the case of Nike was when Phil Knight apprehends this while being criticized for his ways in the late 1990s regarding young workers in Asia IEHN (2010). Nike immediately developed a strategy of becoming more environmentally sustainable and welcoming. Put in stricter process and implemented them severe environmental standards across its development processes. Going back to the cultural web at the company Their leaders regularly work daily in order to make sure that Nike as a company realizes its potential to Nikes more than 30,000 of its workers to achieve their potential .This is their way of doing things on a daily basis to issue their employ potential and has been effective for them since they reconsidered their strategy back in the 90s. They have an aptitude strategy were in their focus on task planning and manager accountabilities in order to train and advise and also offers classroom learning and online learning. Their ability reviews are straight linked to their business strategic precedence. The HR Dept of Nike has been seriously spent in talent programs and communications. They had a guided workshop which is to be commenced in FY 10 which will focus on how assortment drives creativity and innovation. In FY08 the DI team formed the culture as a transgression in order to discover how Nike could use their customs as their Competitive Advantage. They had a whole day of workshops where members of the strategy panel spoke to the new crew at Nike. This assisted them share their point of view with the high level assessment makers. The CAO model is being used efficiently as a model for intergenerational dialogue. Nike has a powerful construction wherein they utilize their middle management to correspond ideas in a bottom up move towards which thus offer the executives with the capability to put together strategic plans. They have the understanding of design, innovation and creativeness and their manufacturing is also a Competitive Advantage to them. Recommendations:- Nikes strategy would be to function in a congested loop model according to Nike (2010) which is to attain zero waste by entirely recycling all materials. They need to spend in sustainability as an input innovation/RD main concern, beside fast track innovation during concerted investments. They would need to begin the GreenXchange program in order to contribute to intellectual possessions in order to fast track the changes. A support body is needed to encourage large scale policies investing in sustainable innovation as a main enabler for financial competitiveness. I consider to the Macro environment they need to atrium the environmental policies, since they believe thats essential for their existences . Theyre functioning like a trading company in order to get around currency fluctuations to have time for a financial remodelling would be favorable to them. Keeping their core competencies of design and innovation in brain, they need to maintain investing closely in consumer knowledge by repeatedly segmenting the market to comprehend the demand customers needs. Their competitive advantage is their customers, their marketing, design and innovation beside with their supply chain, which adds importance at each level. Their potential business objectives bearing in mind in mind these factors of competitive advantage and their shift of an evolutionary transformational change make sense, since they rapidly foresighted their business model back in 1990s after their reflection was troubled in the sweatshops. Word Count : 2592

Professional Roles and Values Essay

A. Promoting Interdisciplinary Care When nurses promote collaborative interdisciplinary care, they are ensuring the availability and accessibility of quality health care (ANA, 2010). As the nursing supervisor in this clinical setting, I would hold a staff meeting with the family nurse practitioner (FNP), nurse, licensed vocational nurse (LVN), nutritionist, and social worker. I would ask them to speak about their areas of expertise and explain how their knowledge will enhance this clinical team. The nutritionist’s expertise in diet, the social worker’s fluency in Spanish, the LVN’s training in education, and the nurse’s specialization in community health are all attributes that will promote the delivery of quality patient care. In this meeting, I give examples of how the specialized training and resources of these individuals will improve patient care and ease the workload of other staff members. I foster an open discussion and encourage thoughts, feelings, and questions. I also state that i f someone has a question or concern that they do not wish to discuss in front of everyone, they can speak to me in private. B. Delegation and Teamwork As the nurse supervisor, I would use a coaching approach to speak to Ms. W. Coaching provides a safe environment for trying different approaches to new or challenging situations (Robinson-Walker, Detmer, and Schultz, 2011). I would request to have lunch with Ms. W and at this lunch, I begin by praising her work and emphasizing her importance to this clinic. In a light-hearted and non-confrontational way, I say, â€Å"I know how hard you have been working with Ms. R and you must be so frustrated!† I encourage a response by asking, â€Å"Why do you think she is being non-compliant?† I listen to her responses without interrupting and work into the conversation these questions: â€Å"Do you think it’s possible she does not understand English? What do you think about having the social worker speak to her?† The LVN’s expertise in community health and her available resources would also be mentioned. I emphasize that delegating to members of the team will b e in the  best interest of the patient, as well as free up some of Ms. R’s valuable time. B1. Responsibility The Nursing Code of Ethics Provision 2 states that the nurse’s primary commitment is to the patient and it further implies that nurses should actively promote collaborative multi-disciplinary planning (American Nurses Association, 2012). If Ms. W does not have time to follow through with community services that could benefit Ms. R, then Ms. W has a responsibility to refer Ms. R to people who have the knowledge, resources, and time to help her. In addition to the Nursing Code of Ethics, the National Council of State Boards of Nursing (NCSBN) states that one of the standards related to the RN scope of practice is that nurses evaluate the patient’s response to nursing care. They do this by evaluating: the patient’s response to interventions, the need for alternative interventions, the need to consult with other team members, and the need to revise the plan of care (NCSBN, 2012). When Ms. W saw that the patient was not compliant, she should have reevaluated her plan of care. Ms. W can delegate to the LVN, who is experienced in prenatal education, and would be able to explain the importance of finishing antibiotic therapy or performing tests that are essential for a healthy pregnancy. If Ms. W is too busy to educate, then she is responsible for finding someone who can. B2. Recommended Resource A resource that would benefit Ms. W in learning more about delegating is the continuing education course given by the ANA, â€Å"Developing Delegation Skills.† This course covers delegation and the associated concepts of accountability, responsibility, and authority (Weydt, 2010). It discusses using nursing judgment and interpersonal relationships during the delegation process and at the courses end, the author speaks about how to develop delegation skills. Learning to properly delegate ultimately improves the quality of patient care. B3. Delegation Opportunities The nurse in this scenario has 4 colleagues in the clinic that she can delegate to: the LVN, nurse, nutritionist, and social worker. Ms. R had recurrent urinary tract infections; the nutritionist can review her food and fluid intake and the LVN can teach prenatal care based on the nutritionist’s evaluation and recommendations. The nurse in the clinic can explore community resources that may be available to assist Ms. R. The social worker, however, is the most important person in these collaborations because it is probable that Ms. R does not understand English and needs an interpreter. The social worker is fluent in Spanish and her presence will not only raise the comfort level of Ms. W, but will assure that she is receiving the required information that is pertinent to her pregnancy. References American Nurses Association. (2012). Code of Ethics for Nursing with Interpretive Statements. Nursing World. Retrieved from http://www.nursingworld.org/codeofethics National Council of State Boards of Nursing. (2012). NCSBN Model Rules. Retrieved from http://www.ncsbn.org/12_model_rules_090512.pdf Weydt, A. (2010). Developing Delegation Skills. The Online Journal of Issues in Nursing, 15(2). Retrieved from www.nursingworld.org/mainmenucategories/anamarketplace/anaperiodicals/ojin/tableofcontents/vol152010/no2may2010/delegation-skills

Calligraphy in Islam

Calligraphy is the form of art which denote signs and letters in an expressive form, it’s a form of visual art which was developed in western Europe by monks about 1500 years before. It is a painting which is helps to express emotions through designs and show the intellectual skills of an individual. it is Greek word defined by greek roots Kalli meaning beautiful and attractive and gharphia refers to writing. The aim of this proposal is to discuss the role of calligraphy in islam and different types of calligraphy. Calligraphy is the tongue of the hand, the delight of the conscience, the ambassador of the mind, the inheritor of the thought, the weapon of knowledge, the companion of absent friend, the converser with them over long distances, the depository of secrets, and register of events. † – Ibrahim Ibn Muhammad Ash-Shaybani Many religions have made the use of art to portrait their core doctrine. Islam has used the shapes and sizes of word and letter in calligr aphy which is a paramount form of art for Islamic visual expression and inspiration. It portrait the cultural values of Muslims. The Islamic calligraphy is a hallmark of most muslim societies it stands out with other calligraphic tradition with flexibility and its applicable to any decorative purpose, from the 8th century it became more standardized and bonding with Muslim identity far more firmly than any writing tradition. The tools used by calligrapher are unique which includes reeds and brush pens, scissors, a knife for cutting the pens, an ink pot, and a sharpening tool, The traditional way to hold the pen,† according to Safadi, â€Å"is with middle finger, forefinger, and thumb well spaced out along the (pen's) shaft. Only the lightest possible pressure is applied. † The most admirable reeds were native to the coastal lands of the Persian Gulf. Qalams the most valued objects are stipulated across the entire Muslim world. An accomplished and handy scribe would require different qalams in order to achieve different degrees of fineness. Inks used are of various colors but the ink most used is black and brown, since there acuteness and consistencies can be altered, Many of the calligraphers are provide training on how to prepare ink while other implies that their recipe is a secret. Although techniques differ from one place to another place, most inks were based on soot or lamp-black mixed with water and gum-Arabic. Other ingredients are indigo, minced gall-nuts, and henna. The final stage of preparation involved straining the ink through silk. Also, the ink might be perfumed if desired. There are different kinds of calligraphy restricted to Islam the most common among them is Kufic. It has amalgamation of square and angular lines on one end, and compact bold circular forms on the other. It reached perfection in the late 8 century and became to only script to write Quran for following 300 years. Taliq calligraphy which was developed in Iran in the 10th century created by Hassan Ibn Husayn but due to great improvement by abd-ul-malk its usually affiliated with him. It is written with thick nipped pen with cater corner cuts, it’s a combination of short thin vertical with broad horizontal whose natural length is exaggerated wherever possible and especially at the end of work. Thuluth is medieval Islamic style of handwritten alphabet. It’s written on principium that one third of each letter slopes. It is gigantic and fancy calligraphy script which is often used for titles rather than the long text. The letters are round and maybe written in line so close that the element of letters intersect with each other. Many of its discripence are found on architectural monuments as well as on glass, metalwork, textiles, and wood. Naskh which means â€Å"copying,† is like a run on a mill which was used in ordinary correspondence and the production of literary works. It has a regular appearance. This calligraphic script of Ibn Muqla was escorted to excellence by Ibn Al-Bawwaba, a house decorator who turned his hand to calligraphy. In 10th century it was used for writing the Quran and this art never ended in Persia However, it is Mirza Ahmad Nayrizi, in the early 18th century who is regarded as the last great master of naskh. There were many late development in the Calligraphy. The Safavid dynasty in 1502 produced an eye opening masterpieces of Islamic art. During the era of Shah Isma'il and his successor Shah Tahmasp (1524-1576), the Ta'liq script was invented and developed into a widely used native script which led to the invention of a lighter and more elegant version called Nasta'liq. The word Nasta'liq is a compound word derived from Naskh and Ta'liq The Mughals lived and reigned in India from 1526 to 1858. This dynasty was the greatest, richest, and longest lasting Muslim dynasty to rule India. They produced some finest art work in the history. Nasta'liq, Naskh, and Thuluth were adopted by the Muslim calligraphers during this era. The passionate development of calligraphy in India led to the creation of new versions of Naskh and Thuluth. These Mughal scripts are thicker and bolder, the letters are widely spaced, and the curves are more rounded. Calligraphy was extremely appreciated in this era especially when the Taj Mahal was built. One name remains closely associated with It with the superb calligraphic inscriptions displayed in the geometric friezes on the white marble — that is the name of the ingenious calligrapher Amanat Khan, whose real name was Abd ul-Haq. It can be proven that the fact, that the Arabic calligraphy has more strongly associated with Islam than the Arabic language itself. That is, even illiterate people who could not conceive either spoken or written Arabic knew immediately when they were in a Muslim environment when they saw the Arabic script clearly displayed in calligraphy. This rare function of the Islamic calligraphy continues to the present day. Referencing: Sana Naveed. (2006). islamic calligraphy art. Available: http://www.muhammadanart.com/ . Last accessed 17th feb 2011. Islami City. (2005). islamic calligraphy . Available: http://www.islamicity.com/culture/calligraphy/. Last accessed 17th feb 2011. Museum Of Fine Arts. (202009). Introduction: Traces of the Calligrapher. Available: http://sites.asiasociety.org/islamiccalligraphy/introduction-traces-of-the-calligrapher/. Last accessed 17th feb 2011. Mamoon Shakkal. (1993). The Language And The Script. Available: http://www.sakkal.com/ArtArabicCalligraphy.html. Last accessed 17th feb 2011. Wilson, Diana Hardy. (1990). The encyclopedia of calligraphy techniques: Headline. p34-56. Saramago (1995). Manual of painting & calligraph: Carcanet, in association with Calouste Gulbenkian Foundation,. p1-17.

A Brief Note On Obesity And Its Effect On Obesity

What Factors Contribute to Obesity in Children For years I’ve been watching the news in disbelief on how much obesity is increasing in children like if it’s an epidemic that has no control, so I have always asked myself what factors contribute to obesity in children. My knowledge about obesity disorder is limited, but what I do know is that obesity is one of the causes of death in the United States. Obesity grows like a virus when humans abuse their intake of fattening food that has no beneficial benefit for them. Also I assume that obesity comes from the genes of your family members. If your family is overweight, then perhaps there is a high chance you are also going to be overweight and probably obese in the future. Exercise is an†¦show more content†¦I was surprised at the amount of information I found that I didn’t know what articles to choose from, but I read several journal, periodical, newspaper articles from their abstracts or introductions whi ch made it easier for me to connect the correct ones for my research paper. It helped me narrow down my search to only factors that contribute to obesity in children. To my amazement my periodical informs â€Å"Predicting Obesity at Birth† which the majority of obesity starts from. Next, in my research I found two academic journals, one that informs how â€Å"Parental Feeding and Childhood Obesity in Preschool-Age Children†. According â€Å"Food for thought: Children’s views on the psychological aspects of childhood obesity† is my second academic journal. Next, the following day I needed to check out a book as my fourth source from the library so I decided to search it online first and found a perfect one named â€Å"Obesity†. The following day I went to the UTB library and checked out the book. The difficult part is to find my fifth primary source which is the last one and navigated online looking for a good documentary video about factors that co ntribute to obesity in children. I didn’t find anything on my first day of searching, but the next day I kept on researching and found the perfect documentary video called â€Å"The Weight of the Nation† that will make my research paper complete. What I Discovered I discovered that